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Marketing Your Home: Online Listings, Photography, and Videos

Attractive room in a home with accent pieces in front of a pretty wall.

Marketing Your Home

In the digital age, marketing your home effectively online is crucial to attract potential buyers. Here are some essential steps I take to create a compelling online presence for your property:

High-Quality Photography

I invest in professional photography to showcase your home at its best. Clear, well-lit photos can capture the attention of online viewers and encourage them to explore further. We have to make someone leave the comfort of their couch to come to see your home- good looking pictures are a necessity!

Video Walkthrough

I also invest in a video walkthrough. This immersive experience allows potential buyers to get a feel of the layout of the home and, therefore, make them a far more high-intent purchaser if they still come out to see the house after watching this video.

Compelling Listing Descriptions

I craft detailed and engaging listing descriptions that highlight the unique features of your home. By using descriptive language we’re able to evoke emotion and imagination in potential buyers- far better than the old way of doing things: “LVL 1 EIK W SGD AND HB W WD”- what?!

Leverage Social Media

I share your listing on social media platforms to reach a broader audience. I utilize visually appealing content and relevant hashtags to increase visibility.

Online Platforms

I ensure your property is listed on popular real estate websites and platforms. Multiple online listings increase exposure and the likelihood of attracting serious buyers.

Additionally, I create a dedicated website for your property. This allows me to provide comprehensive information, photos, and videos in one easily accessible location. It also gives us the opportunity to tell the story of your home and its unique attributes.

When it comes to photography, staging is essential. Prior to the photographer coming, I always ask you to spend some time making the house look as good as possible. This may involve decluttering, arranging furniture, and optimizing lighting to create stunning visuals.

Remember to monitor the performance of your online listings! Track views, inquiries, and feedback. If you notice that certain elements of your listing are not generating interest, be open to making adjustments- namely (and typically) price!

In conclusion, effective online marketing is a fundamental component of selling your Staten Island home. So? Find an Agent that capitalizes on this!!

High-quality visuals, engaging descriptions, and strategic promotion can help you reach a wider audience and increase your chances of finding the right buyer. The days of walking around a house taking cell phone pictures and putting up lazy descriptions should be gone- but they’re not. I can’t emphasize it enough- use an Agent that will put time, money and energy into the sale of your home.

Contact us today to start your journey in becoming a listing pro!

Ready to learn more? Enroll in our LISTING MASTERCLASS!

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